Revenue Management: Maximizing Profit

A core analytical look at inventory perishability constraints, real-time dynamic pricing frameworks, consumer demand tracking metrics, and structural market-yield optimization systems unique to international lodging properties.

Batch:
Type: Online
Fees: 69.00 $
Next Batch
Duration: 3 Hrs.
Sessions: 8
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Prerequisites

Hospitality Sales and Marketing / Basic Accounting Principles

Description

RevPAR, ADR, and GOPPAR KPIs; Dynamic Pricing Mechanics; Demand Forecasting & Data Modeling; Overbooking Management Metrics; Distribution Channel Optimization (OTAs vs. Direct); Competitive Set (Comp-Set) Yield Analysis.

Maximize structural room and multi-departmental revenues under real-time fluctuating market pressures, calculate yield-maximizing rate ceilings/floors, and build optimal product allocation mixes.

Students will be able to compute complex property yield metrics accurately under sudden demand drops, calibrate automated pricing matrices across major booking engines, and execute optimal overbooking safety buffers.

Automated Revenue Management System (RMS) Emulators; Dynamic Pricing Spreadsheets; STR Market Competitive Reports; Yield Calculation Matrix Software.

Course Rules

Midterm and final practical pricing calculations must resolve within +/- 0.5% structural financial accuracy thresholds. Late uploads of corporate strategy models incur severe point markdowns.

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